When we talk about objections, there are always two attitudes in most commercials who go through training. Some grind their teeth. Others start rubbing their hands happily.
It was the great sales dean Brian Tracy that normally on a sale has at least 5 to 7 objections. Moreover, when that happens, it’s a sign that we’ve reached a stage of interest in our product or service.
The saying that “he who disdains wants to buy” was already there, and in fact, this is the case in most sales situations. We can always have two approaches to this stage: to think that customers are boring or to rub their hands with joy, as we know that the business is progressing towards closure with every objection that is exposed by the customer … [ Read the rest » ] “How to manage sales objections!”
