One of the more controversial issues in companies is the systematization of processes related to the commercial area.
Many already have it, but others are still a long way from having something in this direction.
Since we don’t have all the time in the world, let’s look at the customers and prospects database.
In the future, we will focus on the other two topics.
Often the only thing in companies is a database of current customers.
That is, those to whom we have sold in the past.
But even this is usually incomplete, as it was created out of financial necessity and lacks commercial information that matters.
At least not for the salespeople’s work.… [ Read the rest » ] “Do you know where your customers are?”